To promote his ‘Take Back The Night’ music video, Justin Timberlake created an interactive web map that walks users through the locations used in his video. This is the first single off of part two of his 20/20 Experience, which will arrive in September.
As users scroll down the site, a blue car drives down the road, passing locations like Times Square, Chinatown and Yankee Stadium. Clicking on these locations reveals moments like the first time Timberlake performed in NYC, with annotations hinting that part of the video was shot in Yankee Stadium. To build hype for the release of the video, stills are released periodically, featuring image-tagging powered by Stipple to reveal details about each shot. To unlock more sneak peeks, fans are encouraged to tweet "TakeBackTN."
Web-Mapped Song Promotions
Justin Timberlake’s Interactive Web Map Promotes His New Single
Trend Themes
1. Interactive Web Maps - Creating interactive web maps to promote music videos can engage users and enhance the fan experience.
2. Image-tagging Powered by Stipple - Utilizing image-tagging technology like Stipple can provide an interactive and informative experience for fans.
3. Sneak Peeks for Social Media Engagement - Releasing periodic sneak peeks and encouraging social media engagement can generate hype and anticipation for music video releases.
Industry Implications
1. Music Industry - The music industry can leverage interactive web maps and image-tagging technology to enhance and promote their artists and music videos.
2. Technology Industry - The technology industry can develop and improve image-tagging technology to provide innovative solutions for the music and entertainment sector.
3. Social Media Industry - The social media industry can capitalize on sneak peek campaigns and social media engagement strategies to drive user activity and increase platform usage.