This interactive wall by Wildbytes creative studio has been installed in the streets of New York and Madrid so that passer bys can get a glimpse of what being a superhero could be like.
Anything that allows normal people to inject a bit of superhero fantasy into their lives will definitely go down as a treat with the public. This interactive technology allows people to see themselves flying through cities just like a superhero would. The wall works by creating real-time special effects with sounds effects added too. People can become superhuman by throwing fireballs, turning into a giant or flying off into the distance.
The project is simply entitled 'Superheros,' and is a Kinect-controlled projection that integrates viewers into the wall of brightly colored and pixelated motion graphics.
Engaging Superhero Projections
This Interactive Wall by Wildbytes Turns the Public into Heroes
Trend Themes
1. Interactive Projections - Innovative technology that allows people to interact with graphics in real-time creates disruptive opportunities in experiential marketing.
2. Superhero Fantasy - Utilizing superheroes as a marketing strategy can offer disruptive innovation opportunities in industries such as entertainment and advertising.
3. Real-time Special Effects - The use of real-time special effects can revolutionize the film industry by providing a cost-effective alternative to post-production editing.
Industry Implications
1. Experiential Marketing - Incorporating interactive projection technology can provide a unique and engaging experience for consumers, ultimately increasing brand awareness and customer loyalty.
2. Entertainment - Superhero themed projects and events can offer a new form of entertainment, attracting both fans and casual audiences to movies and TV shows.
3. Film Production - Real-time special effects technology can save time and money during production and potentially create new opportunities for filmmakers to experiment with new techniques.