For the LA Pride Festival that will be taking place in West Hollywood in just a few days, Jack Daniel's is introducing a mobile, interactive projection mapping mobile art project called #flavorsofpride.
Beyond sharing a three-minute video that celebrates the LGBTQ community, the showtruck will also give festival-goers the chance to bring the art piece to life by integrating their own faces into the visual show. The interactive projection mapping show involves two 3D-printed polygonal mannequins and three Jack Daniel's wooden barrels as canvases to take viewers on a colorful journey.
Guests of the legal drinking age will also be able to enjoy Jack Daniel's Country Cocktails, which come in vibrant flavors like Cherry Limeade, Watermelon Punch and Jack Apple.
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
Trend Themes
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2. Mobile Art Project - Mobile art projects are providing new and innovative ways for brands to engage with consumers and create memorable experiences.
3. Flavors of Pride - Incorporating pride themes and messaging into products and events is becoming increasingly popular as more brands work to support and celebrate the LGBTQ community.
Industry Implications
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