Last year, Refinery29 launched its first-ever multi-sensory '29Rooms' interactive experience and this year, it is revisiting the idea with the help of automotive brand Ford. This year's 29Rooms interactive installation is being launched at New York Fashion Week inside an 80,000 square foot warehouse in Brooklyn.
The 'Garden of Energi' is the name of a space that highlights some of the new features of the Ford Fusion Energi car. True to its garden-inspired theme, the space features a convergence of high-tech and natural elements such as real plants and lighting fixtures. The space also serves to put a spotlight on items like soybeans, recycled plastic bottles and upcycled apparel that go into the Ford Fusion Energi model.
Targeting the eco-conscious Millennial demographic, the warehouse will also feature a pool from Perrier, an Ulta Beauty "makeup playground" and a few other branded stations within its walls.
Eco Automotive Gardens
Refinery29's '29Rooms' Features an Interactive Experience with Ford
Trend Themes
1. Eco-conscious Experiences - Creating interactive experiences that incorporate eco-friendly elements and products can appeal to the growing demand for sustainability.
2. High-tech Green Spaces - Combining technology and natural elements in physical spaces presents an opportunity for innovation and immersive experiences.
3. Branded Collaborations - Partnering with automotive brands to create interactive installations can offer unique marketing opportunities for companies in various industries.
Industry Implications
1. Automotive - Collaborating with automotive brands to create interactive experiences can help promote eco-friendly vehicles and showcase innovative features.
2. Sustainable Lifestyle - Developing products and services that cater to eco-conscious Millennials can tap into a growing market for sustainable living.
3. Beauty - Creating branded stations within interactive installations provides beauty companies with a unique way to engage with consumers and showcase their products.