This product allows boaters to protect their possessions should they fall overboard. It is a water-activated balloon that inflates when submerged. A flashing LED-light blinks for 24 hours, allowing it to be seen at night. What can it hold? The Water Buoy can hold up to 1kg in weight - things such as keys, fishing tackle, cameras, PDAs, tools, and phones. The Water Buoy can only be purchased at water-buoy.com.
Implications - Consumers will always be in the market for products that make their lives easier and are highly functional. Products such as this buoy doubles not only as a floating device but also a storage device. Businesses that are looking to expand their enterprise should improve existing products to make them more functional to draw in more buyers.
Intelligent Mini Flotation Device
Water Buoy Protects Your Valuables on the Water
Trend Themes
1. Water-safe Storage - Innovative storage products that double as flotation devices provide added value to consumers and could disrupt the marine and outdoor industries.
2. Smart Safety Devices - Water-activated safety devices with built-in alert systems give consumers peace of mind and present opportunities for innovation in the water sports and boating industries.
3. Multifunctional Accessories - Products with multiple functions, such as the Water Buoy, appeal to consumers who value convenience and efficiency, and could disrupt multiple industries including outdoor, technology, and travel.
Industry Implications
1. Marine - The Water Buoy and similar products could disrupt the marine industry with their innovative and multifunctional approach to safety and storage.
2. Outdoor - The trend of multifunctional accessories presents opportunities for disruption in the outdoor industry, as consumers seek products that are both practical and convenient.
3. Technology - Multifunctional products like the Water Buoy also have potential to disrupt the technology industry, specifically in the design and manufacture of water-activated alert systems.