Animal Crossing: New Horizons has become a destination for immersive brand experiences and Intel and Dell Technologies are among the latest to engage players on the platform. Within the game, players often find rusted parts in recycling bins and this part of the gameplay inspired the companies to promote their own efforts with recycling.
This new campaign gives Animal Crossing: New Horizons players the ability to trade in rusted parts for electronics that can be used to decorate their homes. There are in-game items like laptops or servers that can be traded via Nookazon and the campaign has been perfectly timed to coincide with National Recycling Day.
With this initiative, Intel and Dell offer up a fun way to educate consumers about e-waste and the perks of e-cycling.
Virtual Recycling Campaigns
Intel & Dell Let Animal Crossing Players Recycle Rusted Parts
Trend Themes
1. In-game Brand Experiences - Incorporating brands into popular video games like Animal Crossing provide marketers with an innovative way to reach new audiences and generate engagement.
2. Virtual Recycling and Sustainability Campaigns - Leveraging popular video games to educate and incentivize users around recycling and sustainability can build consumer awareness, generate goodwill, and drive brand loyalty.
3. Innovative E-cycling Programs - Companies can promote sustainability and drive consumer engagement through creative e-cycling initiatives that offer fun and unique rewards.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can leverage virtual recycling campaigns within popular video games to build consumer awareness, drive engagement, and promote their sustainability initiatives.
2. Video Game Design and Development - Video game developers can partner with consumer brands to incorporate their products, services or CSR initiatives into their game design or mission, providing advertisers and exhibitors with an immersive, interactive and authentic way to showcase their products.
3. Environmental Sustainability - Companies can utilize innovative and interactive e-cycling programs to promote their sustainability initiatives while educating their audience and driving increased consumer engagement.