Not many insurance wellness programs are as unique and individual-centric as the one run by Aetna in collaboration with Apple. Back in 2016, the health insurance firm utilized the tech giant's watch to promote a sustainable lifestyle. In 2019, Aetna is taking the partnership one step further with the Attain app, marking "the first time the Apple Watch has been used at this scale."
The insurance wellness program will allow users to track their activity levels. Aetna will be setting daily and weekly activity goals and when met, eligible individuals can "earn their Apple Watch through their participation" or opt-in for retail gift cards. Attain will also recommend healthy actions and will grant Aetna members access to their health history.
Tech-Savvy Insurance Wellness Programs
Aetna & Apple Take Wellness to the Next Level with Attain
Trend Themes
1. Tech-savvy Insurance Wellness Programs - Using technology to incentivize healthy behavior and wellness for insurance customers.
2. Collaborative Digital Health Partnerships - Insurance companies collaborating with tech giants to offer personalized wellness program options.
3. Gamification of Wellness - Innovative techniques such as activity tracking and reward systems to encourage consistent healthy habits.
Industry Implications
1. Insurance - Developing and implementing tech-driven wellness programs can attract and retain customers while decreasing healthcare costs.
2. Technology - Partnering with insurance companies to offer wellness programs is an opportunity for tech companies to expand their reach into the healthcare industry.
3. Healthcare - Investing in wellness programs and technology allows healthcare providers to prioritize preventative care, potentially leading to fewer medical interventions and overall cost savings.