Instituting Science In Schools (I.S.I.S) is a San Francisco-based organization that presents educational subject matter through entertainment platforms designed to boost inner city students' enthusiasm for science, technology and mathematics.
Its latest tactic comes in the form of a holographic presentation. The organization teamed up with Obscura and Ankh Marketing & Communications to create a series of science-focused lectures featuring eight-foot holographic versions of Mos Def and NASA Astronaut Leland Melvin. Both icons divulged personal stories, detailing how they persevered through hardship and achieved success. The lecture left students with the take-away that pursuing a variety of academic interests will offer value and significance to future career choices.
This is a great example of how immersive experiences can be used to engage and encourage youth.
Space Center Holographics
Instituting Science In Schools Debuts a NASA Holographic Presentation
Trend Themes
1. Immersive Education - Organizations are using entertainment platforms and holographic presentations to make education more immersive and engaging for students.
2. Personalization of Education - By featuring personal stories of icons, organizations are introducing an element of personalization in education presentation which helps students to relate more.
3. Entertainment as an Educational Tool - More organizations are using entertainment as an educational tool to provide an interactive and engaging learning experience.
Industry Implications
1. Education Technology - Technology that facilitates immersive and personalized forms of education, such as AR/VR could benefit from the trend of immersive education.
2. Entertainment - Entertainment agencies and event management companies can explore the opportunities of offering immersive experiences for educational purposes.
3. Non-profit Organizations - Non-profit organizations with a focus on education may use entertainment as a tool to encourage learning while increasing students' enthusiasm for the subject matter.