Nissin proudly brands itself as the producer of "the original instant ramen in a cup," but it is now creating an innovative instant curry that's made with a base of rice instead of noodles.
The spicy chicken meal looks just like a traditional cup noodle, yet it boasts a filling of rice and other flavoring ingredients to create a spicy chicken meal. In the same way that a classic cup of noodles is prepared, a consumer only needs to add hot water to the fill line and wait about five minutes before stirring and eating.
Consumers looking for an ultra-convenient meal are now able to indulge in a flavorful spicy instant curry as an alternative option to eating a noodle soup.
Instant Curry Cups
Nissin's Spicy Curry Meal is Made with Rice Rather Than Noodles
Trend Themes
1. Instant Curry Cups - The trend of rice-based instant meals can disrupt the instant noodle market and provide new opportunities for innovative flavors and packaging.
2. Alternative Instant Meals - The trend of creating alternative options to traditional instant noodle soups, such as instant curries or other non-noodle based meals, can disrupt the convenience food industry and provide a wider range of meal options for consumers.
3. Convenient Spicy Curry - The trend of ultra-convenient spicy curry meals can disrupt the meal delivery industry by providing a more affordable and accessible option for individuals seeking restaurant-quality food at home or on-the-go.
Industry Implications
1. Instant Food Industry - The instant food industry can benefit from developing and marketing rice-based instant meals with innovative packaging and flavor options to cater to a wider range of consumers.
2. Convenience Food Industry - The convenience food industry can capitalize on the trend of alternative instant meals that provide healthier and more diverse options for busy individuals seeking a quick meal option.
3. Meal Delivery Industry - The meal delivery industry can disrupt the restaurant industry by offering ultra-convenient spicy curry meals with a more affordable and accessible price point for customers seeking restaurant-quality food at home or on-the-go.