Swiss-based Ibis hotels understands how important social media is to traveling and is now offering an Instagram 'sitter' to ensure all your vacation shots are perfect. According to Ibis, "our social media sitter takes care of your Instagram profile so you can explore the city in peace." All travelers need to do is hand off their Instagram account to a selected influencer from a local area and simply reap the rewards of high-quality photos and aesthetically pleasing shots.
The Instagram 'sitter' service will start at just £70 and will most likely be available at Ibis' Geneva or Zurich locations. All posts made by the Instagram 'sitter' will be marked #postedbysocialmediasitter on Instagram, but will not have any other indicator that it wasn't posted by you.
Social Media Babysitters
Ibis Hotel's Instagram 'Sitter' Ensures Travelers Have Amazing Photos
Trend Themes
1. Social Media Sitters - Opportunity to disrupt the travel industry by offering social media influencers as personal photographers for vacationers.
2. Instagram Influencer Marketing - Opportunity to disrupt the advertising industry by partnering with local influencers to create high-quality, branded content for businesses and individuals.
3. Outsourcing Social Media - Opportunity to disrupt the social media management industry by offering services that handle and enhance individual's social media profiles while they focus on other activities.
Industry Implications
1. Travel and Hospitality - Opportunity for hotels and resorts to enhance guest experiences by providing social media influencers as on-site photographers.
2. Advertising and Marketing - Opportunity for brands to leverage the influence of local Instagrammers to create visually appealing content for their marketing campaigns.
3. Social Media Management - Opportunity for social media agencies to expand their services to include managing and curating Instagram profiles for individuals and businesses.