In an effort to increase engagement among users, Instagram launched Instagram quizzes worldwide on the app.
The new update is a story feature that allows users to seamlessly communicate with their followers. Through the setting, users can post quizzes with customized questions, promoting followers to respond. To boost authenticity, Instagram added the option of unique stickers for users to choose from. To participate, followers simply tap the answer they think is correct, as the answers are tallied for the poster.
This move serves as one of the many efforts to increase engagement from Instagram, as the social media app has launched other features like Close Friends, GIFs, Music, Polls and more.
Social Media Quiz Features
Instagram Quizzes Launched Worldwide on the App
Trend Themes
1. Social Media Quizzes - Instagram launched a quiz story feature that allows users to communicate with their followers, offering opportunities for businesses to engage their target demographic through interactive content.
2. Engagement Features - Instagram's introduction of interactive quizzes is one of several efforts to increase engagement, indicating a demand for innovative features and alternative social media marketing strategies.
3. Customizable Stickers - The new quiz feature allows users to choose from unique stickers for added authenticity, presenting opportunities for businesses to create and promote brand-specific stickers for followers to use in their quizzes.
Industry Implications
1. Social Media - The launch of Instagram's quiz feature showcases the market demand for innovative social media engagement platforms that offer interactive and customizable content.
2. Marketing - With Instagram's increased engagement features, marketers can now engage their target audience through interactive content like quizzes and stickers.
3. Application Development - The recent release of Instagram's quiz story feature suggests there is a growing market for application developers to create innovative engagement-oriented features for social media.