John and Nate Larkin, the founders of InstaThis, make it possible for you to display your Instagram prints in your house or at the office for all your friends and coworkers to see. With the help of a local design and marketing firm, Rule29, they are reviving the physical print.
The team believes that "art is meant to be an experience" and by allowing Instagram users to display their photographs, they are able to enjoy it in its tangible, physical form. The rise of technology has made it possible to capture the world as you see it on a daily basis. InstaThis can take those life moments and make them something for everyone else to enjoy. By having it displayed on their wood prints, metal prints and coasters, you and your friends are able to remember those special moments in a whole new way. Each surface gives off a beautiful and unique visual effect, the same way a painting or historical photograph moves you when you look at it.
InstaThis is helping people to relive their greatest moments by turning them into incredible pieces of art. When your Instagram prints are on display you will be able to re-experience the magic of physical art.
Revived Tangible Photography
InstaThis Lets You Display Your Beautiful Instagram Prints
Trend Themes
1. Physicality Reimagined - Combining digital and physical worlds in unique and interesting ways, such as with InstaThis's wood prints, metal prints, and coasters, is a disruptive innovation opportunity for the art and photography industries.
2. Experience Over Convenience - As consumers increasingly crave experiences over convenience, the trend towards reimagining physical products, like photographs, and making them a central part of an experience, such as with InstaThis's display prints, presents a major disruption opportunity in the retail and hospitality industries.
3. Personalization of the Physical - As personalization remains a major trend in consumer products, offering customers the ability to turn their own digital content, such as Instagram photos, into unique physical products, like InstaThis's prints and coasters, is a disruptive innovation opportunity in the home decor and gift industries.
Industry Implications
1. Art and Photography - Combining digital and physical worlds in unique and interesting ways, such as with InstaThis's wood prints, metal prints, and coasters, is a disruptive innovation opportunity for the art and photography industries.
2. Retail and Hospitality - As consumers increasingly crave experiences over convenience, the trend towards reimagining physical products, like photographs, and making them a central part of an experience, such as with InstaThis's display prints, presents a major disruption opportunity in the retail and hospitality industries.
3. Home Decor and Gift - As personalization remains a major trend in consumer products, offering customers the ability to turn their own digital content, such as Instagram photos, into unique physical products, like InstaThis's prints and coasters, is a disruptive innovation opportunity in the home decor and gift industries.