'Wren Kitchens,' a British designer and retailer created the 'A Kitchen Lived In: Perception vs Reality' project as a means to show those who are overwhelmed with the representations of Instagram perfection that it's simply not real.
In order to do so, it shows the Instagram filter placed over a single component in a room, while still revealing the rest. With this, A Kitchen Lived In: Perception vs Reality makes clear that images can be deceiving on the social media site not just for the constant use of filters, but also the ability of users to crop out anything deemed not boast-worthy.
For example, a screaming toddler and messy table is cut out from one photo, whereas another reveals a lamp propped up on a chair in order to get the most attractive light on some food. By revealing what goes on behind-the-scenes of Instagram perfection, Wren Kitchens encourages its consumers to go a little easier on themselves.
Revealing Social Media Campaigns
'Wren Kitchens' Shows That Instagram Perfection Isn't Reality
Trend Themes
1. Reality Vs Perception - Creating campaigns that reveal the truth behind heavily edited social media posts and challenge the notion of perfection, allowing consumers to have a more realistic perspective.
2. Authenticity - Promoting genuine and unfiltered content that embraces imperfections and showcases real-life experiences rather than idealized representations.
3. Transparency in Social Media - Encouraging brands to be transparent about the behind-the-scenes of social media content creation, fostering trust and connection with their audience.
Industry Implications
1. Home Decor & Design - Opportunity to disrupt the industry by showcasing real, lived-in spaces instead of staged and unrealistic home decor settings.
2. Social Media Marketing - Redefining social media marketing strategies by emphasizing authenticity and transparency, allowing brands to connect with their audience on a deeper level.
3. Self-improvement & Mental Health - Promoting self-acceptance, encouraging individuals to be more forgiving of themselves and embracing imperfections as a part of their journey.