The Instagram Nation infographic details how everyone's favorite photo sharing social media service became so successful that it prompted Facebook to shell out $1 Billion to get in on the action.
Within a little less than a two year period, the photo editing and sharing software service reached over 40 billion users. The chart projects that this kind of massive growth puts the company on track to hit 100 million within year's end. None of the existing social media giants can claim such a feat, as even Facebook took four years to reach that marker.
The graphic explains how Instagram became so successful so fast and also gives helpful tips and tricks to users that want to improve their user experience while using the app.
Picture-Editing App Charts
The Instagram Nation Infographic Details the Success of the Program
Trend Themes
1. Rapid Growth of Photo-editing Apps - Emerging photo-editing apps are experiencing unprecedented growth, surpassing even established social media giants.
2. User Experience Enhancement in App Design - Improving user experience is becoming a key focus in app design, as users seek more personalized and intuitive features.
3. Social Media Acquisition Frenzy - The booming success of Instagram has sparked a wave of acquisitions in the social media industry, as companies look to expand their market share.
Industry Implications
1. Technology - There is a great opportunity for disruptive innovation in the development of AI-powered photo-editing apps that can automatically enhance images.
2. Digital Marketing - Brands can leverage the popularity of photo-editing apps to promote their products and engage with consumers in a more visually appealing way.
3. Social Networking - Social media platforms can explore partnerships or acquire photo-editing apps to increase user engagement and differentiate themselves from competitors.