Bentley's latest app called 'Inspirator' uses a facial recognition sensor to pair consumers with the prefect vehicle. The brand is promoting the app with a musical ad that is filled with people's happiest memories.
The ad aims to appeal to consumers on an emotional level and shows viewers how the 'Inspirator' app can recognize these emotions. The app is designed to read human emotions that are conveyed across each person's face when they find a vehicle that makes them happy. The app is connected to a database containing "emotion metric algorithms and data from 3.4 million faces across 75 countries."
This mobile platform is powered by 'VML London' and is currently available on iPads and iPhones.
Face-Reading Car Ads
The 'Inspirator' Bentley App Uses Facial Recognition to Match You with a Car
Trend Themes
1. Emotion-reading Apps - There's an opportunity to develop apps capable of analyzing people's emotions by using facial recognition.
2. Personalized Recommendations - More companies can create apps offering personalized recommendations based on their customer's preferences and emotions.
3. Data-driven Advertising - Businesses can leverage data from facial recognition algorithms to create more targeted and effective advertising campaigns.
Industry Implications
1. Automotive - Car manufacturers can develop emotion recognition technology to personalize their customer's car-buying experience.
2. Technology - The field of technology can further advance in facial recognition to offer more personalized and precise recommendations to their users.
3. Marketing and Advertising - The marketing and advertising industry can leverage facial recognition algorithms to target specific audiences with highly relevant and customized ads.