Inside Instruments by Bjoern Ewers is a brilliant advertising campaign for the Berlin Philharmonic Orchestra that is an imaginative set of photographs taken on the inside of musical instruments. The perception of the series is hard to grasp at first due to the vast space in each photograph that makes it difficult to resize to better understand the proportions.
Inside Instruments by Bjoern Ewers presents a view into the world on the inside of a violin, cello, flute and pipe organ, and are wonderfully done as they succeed in challenging the viewers perception, making a memorable campaign.
Bjoern Ewers is a Berlin-based photographer who oversaw art direction for the intricately detailed campaign for the iconic philharmonic orchestra of Germany's capital city.
Musical Macro Captures
'Inside Instruments' by Bjoern Ewers is a Clever Ad Campaign
Trend Themes
1. Immersive Advertising - Opportunities to create memorable and engaging advertising campaigns by using unique perspectives or immersive experiences.
2. Visual Perception - Exploring the power of visual perception to challenge viewers and create a lasting impact through artwork.
3. Artistic Collaboration - Collaborations between photographers, artists, and organizations to create visually stunning and thought-provoking campaigns.
Industry Implications
1. Advertising - Innovations in advertising techniques and concepts to captivate audiences and leave a lasting impression.
2. Photography - Advancements in photography methods and technologies to capture unique and thought-provoking images.
3. Music and Entertainment - Exploration of creative ways to promote and showcase orchestras, musicians, and the world of music through visual mediums.