This brilliant move by Marriott brings the latest in film and gaming technology into the realm of in-room entertainment.
As of late, Marriott has been staying ahead of the curve of multimedia and technology in order to offer the best possible in-room entertainment. The international hotel chain already partners with Netflix to offer unlimited streaming of Netflix's film and television library to its guests. Marriott has used a virtual reality 4D "teleporter" booth to advertise its travel experiences by offering passers-by virtual tours of Hawaii and London.
Now, Marriott is bringing virtual reality to its in-room entertainment systems. Marriott guests will be able to summon a VR headset to their rooms as part of their included in-room entertainment package. Simultaneously, Marriott is launching a series of "virtual postcards" which offer encapsulated experiences of exotic destinations: for example, a tour of an ice cream shop in Rwanda.
Virtual Reality Hotel Experiences
This Futuristic In-Room Entertainment System Markets Luxury
Trend Themes
1. Virtual Reality in Hotels - The integration of virtual reality technology in hotel rooms presents disruptive innovation opportunities for enhancing the in-room entertainment experience.
2. Virtual Reality Postcards - The use of virtual reality postcards allows for immersive experiences of exotic destinations, creating new opportunities for travel marketing and storytelling.
3. Virtual Reality Partnerships - Collaborations between hotels and virtual reality content providers open up opportunities for unique and engaging in-room entertainment offerings.
Industry Implications
1. Hospitality - The use of virtual reality in hotels can revolutionize the hospitality industry by providing guests with immersive and interactive experiences.
2. Travel and Tourism - Virtual reality postcards offer a new way for travel and tourism companies to showcase destinations and attract potential customers.
3. Entertainment - Virtual reality integration in in-room entertainment systems can transform the entertainment industry by offering a more immersive and interactive viewing experience.