Swiss Army knife maker Victorinox has launched the rugged Inox watch. These watches were made to survive over a hundred toughness tests, including being run over by a tank, dropped on concrete, exposed to extreme heat and cold, left in a sandstorm for a couple of hours and put in a washing machine.
The Victorinox Inox watches are built to stay watertight to a depth of up to 200 meters, and can withstand temperatures ranging from -51 to +71 degrees Centigrade. They can also handle 12 G of acceleration and withstand corrosion at the hands of chemicals, gasoline, cleaning products and insecticides.
The watch has a scratch-resistant sapphire crystal with anti-reflective coating, which seals in a single piece dial with red military-style time markers. The dial boasts the iconic Victorinox cross. The watch comes with either black, green or blue dials with matching straps.
Rugged Swiss Watches
The Inox Watch Makes Light of the Most Severe and Unforgiving Conditions
Trend Themes
1. Rugged Watches - Opportunity to create durable and resilient watches that can withstand extreme conditions and perform various toughness tests.
2. Watertight Timepieces - Opportunity to develop watches that maintain water resistance at greater depths, expanding usage possibilities in water-related industries.
3. Chemically Resistant Watches - Opportunity to produce watches that are resistant to corrosion caused by chemicals, expanding usage in industries where exposure to corrosive substances is common.
Industry Implications
1. Watch Manufacturing - Disruptive innovation opportunity in creating durable watches for outdoor enthusiasts, military personnel, and professionals working in extreme conditions.
2. Water Sports Equipment - Opportunity to incorporate watertight timepieces into water sports equipment, such as diving gear, that can withstand deeper dives, enhancing safety and functionality.
3. Chemical Industry - Opportunity to develop chemically resistant watches for professionals working in chemical labs, industrial settings, or agricultural sectors, where exposure to corrosive substances is prevalent.