ARIA, a company that's based in Milan and founded by a man named Michele Liuzzi, is responsible for crafting a highly functional innovative fabric that prevents its wearer from sweating.
In order to ensure this, ARIA's material works by reducing the amount of sweat that one produces by up to 50% and then has the remaining 50% wicked away by way of evaporation. With this, the innovative fabric offers a shirt that stays dry at all times, making it the perfect product for men who are often left embarrassed by sweat stains.
In addition to this, the ARIA shirts are great for consumers who live in hotter climates but still need to pertain to business dress codes. Currently on Kickstarter, the company is looking to receive enough funding to send the design into mass production so that more men can benefit from its technical design.
Sweat-Reducing Shirts
ARIA's Innovative Fabric Ensures That Its Clothing is Always Left Dry
Trend Themes
1. Sweat-reducing Fabrics - Opportunity for clothing brands to develop innovative fabrics that reduce sweat and keep wearers dry.
2. Functional Apparel - Opportunity for companies to create clothing that serves a specific purpose, such as preventing sweat stains.
3. Climate-appropriate Clothing - Opportunity for brands to design apparel that is suitable for hot climates while maintaining professional dress codes.
Industry Implications
1. Fashion - Disruptive innovation opportunity for clothing brands to incorporate sweat-reducing fabrics into their product lines.
2. Sportswear - Opportunity for sportswear companies to develop apparel that keeps athletes dry during intense physical activities.
3. Workwear - Opportunity for workwear brands to create clothing that helps professionals stay dry and comfortable throughout their workday.