‘CB I Hate Perfume’ is the brainchild of Christopher Brosius. He has always had a love of fragrance but a disdain for what he calls, "inelegant concession to fashionable ego."
With this inspiration behind him, Brosius designed a line of innovative body and home perfumes with creative names like "Burning Leaves," "Black March," "In the Library," "At the Beach 1966," and "Just Breathe."
The ‘CB I Hate Perfume’ website allows you to hover over images of each of the bottles shown for a more detailed description of the scents. For example, "Winter 1972" reads, "A field of untouched new fallen snow, hand knit woolen mittens covered with frost, a hint of frozen forest and sleeping earth." Now that’s a portrayal of what you are about to experience.
Disdainful Fragrances
We Love ‘CB I Hate Perfume'
Trend Themes
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Innovative Fragrances — Disruptive innovation opportunity: Create unique and unconventional scents that challenge traditional fragrance norms.
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Transparent Scent Descriptions — Disruptive innovation opportunity: Provide detailed and evocative descriptions for fragrances to enhance the customer's experience and understanding.
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Anti-conventional Branding — Disruptive innovation opportunity: Develop a brand that rebels against societal norms and conveys a sense of disdain towards traditional marketing approaches.
Industry Implications
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Fragrance — Disruptive innovation opportunity: Explore new ingredients, scent combinations, and application methods in the fragrance industry.
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E-commerce — Disruptive innovation opportunity: Create interactive and informative online platforms that allow customers to explore fragrances in a more engaging manner.
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Marketing and Advertising — Disruptive innovation opportunity: Challenge conventional branding techniques by creating campaigns that defy industry norms and embrace unconventional messaging.