In a series of print ads for Brazilian restaurant chain Tommy's, heroes are seen fighting personifications of their inner hunger. Each advertisement has an arch-nemesis of a famous figure replacing their stomach. Along with this creepy visual is the text "Don't let hunger beat you."
Developed by Brazilian ad agency Perfil 252, the ads used both American President Barack Obama and Batman to advertise the diner. The iconic symbols of good are seen discontent with their greatest foe nested among their organs. Obama's stomach was replaced with the visage of Osama bin Laden while Batman had the Joker inserted into his body. Both heroes had a portion of their body cut away so that the epic battle being waged within their bodies can be seen.
Villain-Digesting Ads
These Print Ads for Tommy's Have Heroes Battling Inner Hunger Demons
Trend Themes
1. Inner-demons Ads - Advertising campaigns where heroes face their inner demons could provide an opportunity for companies to showcase that their products/services can help individuals overcome their personal challenges.
2. Personification Ads - Personifying abstract concepts like hunger or anxiety in advertising may appeal to consumers who relate to these emotions, creating opportunities for companies to showcase the emotional benefits of their products/services.
3. Body-centric Ads - Advertising campaigns that focus on a person's body and its internal struggles could create opportunities for companies to promote how their products/services can keep their customers healthy and energized.
Industry Implications
1. Food Industry - Food companies could develop advertising campaigns that personify hunger as an enemy and promote the power of their products to satisfy and overcome it.
2. Mental Health Industry - Mental health organizations could use personifications of emotional struggles, such as anxiety or depression, in their advertising campaigns to encourage people to seek help and treatment.
3. Fitness Industry - Fitness companies could create advertising campaigns that focus on the body's internal struggles, like fatigue or lack of energy, and promote how their products/services can help individuals overcome these challenges.