Touted as the world's first cultural department store, the recently launched Indigo at Cf Sherway Gardens in Toronto, Canada, rethinks the way traditional bookstores have been designed in the past. It's a stunning space that integrates its lifestyle products seamlessly into every section, creating a well-rounded experience for every shopper. They are essentially shops-within-a-shop, each branded with their own name and direction including Joy of the Table, A Room of Her Own, The Art Shop and IndigoKids.
By creating such smart layout, Indigo at Cf Sherway Gardens proves that physical books are still very central to people's lives. Inspiration, imagination and so much more are found within their pages. What's better, the ideas found inside seem to leap right out into the world through Indigo's thoughtfully curated lifestyle collections.
Cultural Department Stores
Indigo at Cf Sherway Gardens Ushers in a New Bookstore Experience
Trend Themes
1. Cultural Department Stores - The rise of cultural department stores represents an opportunity for retailers to create unique and immersive shopping experiences beyond traditional retail spaces.
2. Integrated Lifestyle Products - The trend of integrating lifestyle products into bookstores allows retailers to diversify their offerings and create a more well-rounded shopping experience.
3. Shop-in-shop Concept - The shop-in-shop concept allows for retailers to create a curated experience within their stores and provides them with the opportunity to partner with other brands.
Industry Implications
1. Retail Industry - The retail industry should explore incorporating cultural department stores and integrating lifestyle products to create immersive in-store experiences that set them apart from e-commerce.
2. Publishing Industry - The publishing industry can partner with retailers to create unique and exclusive merchandise to sell alongside their books, further driving in-store sales and foot traffic.
3. Lifestyle Industry - The lifestyle industry can leverage the shop-in-shop concept popularized by cultural department stores to showcase their products in new and creative ways, building brand awareness and sales.