Trend Hunter met with a groundbreaking indie designer duo to talk about their new modern menswear line 'The Traveler.' Ethan Song, the co-founder and creative director of Frank & Oak and Douglas Bensadoun, the creative director of ALDO teamed up to create a 10-piece collection that takes a modern approach to timeless looks.
The items in the collection are purposefully versatile for men always on the go. Whether you're getting coffee on lunch or attending a conference, the duo wants to provide outfits that are appropriate for both occasions. Their merchandising strategy is also versatile and functional.
Their retail style is convenient because they make the items available online. If they don't fit when you order them, you can easily return them without having to go through the often frustrating shopping experience.
The indie designer duo have the same vision and are influencing other retail companies around the world. They really pay attention to what's happening in the industry and with their passionate curiosity they make new ideas work.
Collaborative Indie Designer Lines
The Frank & Oak and Aldo Team Created a Versatile Collection
Trend Themes
1. Versatile Menswear - The creation of a menswear line that offers versatile outfits for different occasions presents disruptive innovation opportunities in the fashion industry.
2. Convenient Online Retail - The shift towards offering items online and providing hassle-free return options disrupts the traditional brick-and-mortar shopping experience and opens up opportunities for e-commerce businesses.
3. Influential Indie Designers - The success of indie designer duos like Frank & Oak and Aldo inspires and influences other retail companies, creating opportunities for collaboration and partnerships in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of versatile menswear by incorporating innovative designs and marketing strategies to cater to the needs of modern men.
2. E-commerce - With the rise of online shopping and the demand for convenient retail experiences, e-commerce businesses can disrupt the traditional retail model by offering hassle-free returns and a seamless online shopping experience.
3. Retail - Retail companies can learn from the success of indie designer duos and embrace a more collaborative and innovative approach to product development and branding.