At the annual Summer Fancy Food Show from the Specialty Food Association, Mom's Magic Masala's innovative Indian seasoning was recognized in the 2019 sofi Awards as the Product of the Year. The Indian cuisine-inspired seasoning blend was created based on a family recipe and features 16 different spices, including paprika, cumin, cinnamon, as well as unique additions like pomegranate powder and dried mango. According to founder Sumeet Jhamb, the product is "derived from Indian cuisine, so it borrows heavily from the wider palate of flavor, without being overly spicy."
The All-Purpose Indian Fusion Spice Blend is said to have a unique and savory taste that lends itself well to being paired with everything from meat and vegetables. Some of the recipes that Mom's Magic Masala shares include kabobs, lamb chops and fried potatoes.
All-Purpose Indian Seasonings
The All-Purpose Indian Fusion Spice Blend Features 16 Spices
Trend Themes
1. Indian Fusion Seasonings - Disruptive innovation opportunity: Develop and market new seasoning blends that combine traditional Indian spices with global flavors.
2. All-purpose Seasonings - Disruptive innovation opportunity: Create versatile seasoning blends that can be used with a wide variety of foods, catering to consumers looking for convenience and flavor.
3. Family Recipes for Products - Disruptive innovation opportunity: Explore the potential of transforming family recipes into innovative food products, capitalizing on the nostalgia and authenticity they offer.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Experiment with unique spice blend combinations to create innovative products that cater to the growing demand for international and fusion flavors.
2. Specialty Foods - Disruptive innovation opportunity: Focus on developing specialty seasonings that offer unique and distinct flavors, targeting consumers seeking new culinary experiences.
3. Food Packaging - Disruptive innovation opportunity: Design packaging solutions that preserve the freshness and flavor of spice blends, enhancing the overall customer experience and convenience.