Naan is a popular Indian flatbread traditionally made in a round clay oven with a smokey flavor that is used as the base for the Maya Kaimal chip snacks. Similar to pita chips, the Maya Kaimal flavored Naan Chips feature a crunchy, thick and bread-like texture based off of popular Indian cuisine. The chips are topped with an array of flavors and seasonings made from exotic ingredients.
Traditionally chips are made from potatoes, but breads cooked longer also make for an equally crunchy snack. These crisps are made from miniature naan bread that is slightly more cooked to replicate a crunchy texture. The chips come in an array of familiar and tropical flavors including Sea Salt, Rosemary and Almost Everything with poppy seed and onion.
The Naan Chips offer consumers a familiar way to try an exotic cuisine.
Indian Flatbread Chips
The Maya Kaimal Naan Crisps are Made from Leavened Bread
Trend Themes
1. Exotic Snacks - The trend of offering exotic flavors and cuisines in snack chips presents an opportunity for disruptive innovation.
2. Alternative Chip Ingredients - Exploring non-traditional chip ingredients such as leavened bread opens up possibilities for disruptive innovation in the snack industry.
3. Replicating Texture - The trend of replicating the texture of traditional breads in chip form provides opportunities for disruptive innovation in the snack market.
Industry Implications
1. Snack Food - The snack food industry can tap into the trend of offering exotic flavors and cuisines in chips for disruptive innovation opportunities.
2. Bakery - The bakery industry can explore alternative chip ingredients such as leavened bread to create innovative snack products.
3. Seasonings and Flavors - The seasoning and flavor industry can contribute to the trend of replicating traditional bread textures in snacks by developing unique flavor combinations for chip products.