Due to the nature of their design, puffer jackets are naturally soft but Vollebak is reinventing the outerwear design as we know it with its innovative Indestructible Puffer. According to the brand, "Every fibre on the outside of the jacket is up to 15x stronger than steel, so even if you were wearing a steel-plated jacket that was the same weight, the Indestructible Puffer would be 15 times stronger." This is all thanks to the fact that the outerwear design is made from the strongest fibre ever made, which was originally used for applications like body and anti-ballistic vehicle armour and mooring systems for container ships.
The durable, all-black Vollebak puffer was developed to be "the toughest puffer jacket ever created."
Ultra-Tough Puffer Jackets
Vollebak's Indestructible Puffer is Made with the Strongest Fibre
Trend Themes
1. Indestructible Puffer Jackets - Opportunity for disruptive innovation in the outerwear industry with the development of puffer jackets made from the strongest fibre ever made.
2. Ultra-tough Outerwear Design - Opportunity for disruptive innovation in the fashion industry by reimagining and reinventing the design of outerwear to be incredibly durable and strong.
3. Advanced Fibres for Protective Clothing - Opportunity for disruptive innovation in the textile industry by creating advanced fibres that offer superior strength and durability for protective clothing.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry with the development of ultra-tough and durable outerwear designs.
2. Textile - Opportunity for disruptive innovation in the textile industry with the creation of advanced fibres that provide superior strength and durability for various applications.
3. Protective Clothing - Opportunity for disruptive innovation in the protective clothing industry by incorporating advanced fibres that offer exceptional strength and protection.