indē wild is described as a "conscious and holistic beauty ecosystem" rooted in the principles of Ayurveda and modern science. As founder Diipa Khosla told Glamour Magazine, "I realized there was a hole in the market for taking these superfoods that for 5,000 years we've been using and loving, and combining them with the innovation of chemistry to create this potent new brand." For this reason, the brand coined the term Ayurvedistry, which represents its unique approach to marrying Ayurveda and chemistry.
The brand's AM and PM Set shares a team of serums that is optimized for hydrating in the morning and de-stressing in the evening. Some of the potent ingredients that power these serums include bakuchiol and adaptogenic ashwagandha.
Science-Backed Ayurvedic Skincare
indē wild's Ayurvedistry Skincare Fuses the Ancient & Modern
Trend Themes
1. Ayurvedic Beauty - Creating skincare products based on the principles of Ayurveda and modern science, a new disruptive concept that caters to conscious customers.
2. Superfood Skincare - Combining superfoods and modern chemistry to produce potent skincare products.
3. Adaptogenic Skincare - Incorporating adaptogenic ingredients into skincare products that address stress and hydration.
Industry Implications
1. Beauty and Personal Care - Opportunities exist for beauty companies to invest in Ayurvedic-based, superfood skincare products for a growing market of conscious consumers.
2. Food and Beverage - The use of superfoods in skincare products opens up new opportunities for the food and beverage industry to collaborate with cosmetic manufacturers.
3. Health and Wellness - Companies can focus on incorporating adaptogenic ingredients into skincare products, providing customers with a holistic approach to self-care that combines beauty and wellness.