The Garden Gourmet Incredible Burger has been announced by parent company Nestlé as a new option that's coming to the market to offer consumers a way to access plant-based meat alternatives in an easier way.
The burger is set to launch in select European countries starting in April and features a plant-based profile that contains protein from soy and wheat along with carrot, beetroot and bell pepper to create the look of real meat. These ingredients work together to create a meat alternative burger that is flavorful and perfect for consumers looking to try out a vegan meal option.
Head of Nestlé's Food Business Wayne England spoke on the new Garden Gourmet Incredible Burger explaining that, "These new burgers don’t compromise on flavour, texture and cooking experience. They underline Nestlé’s increased focus on tasty, authentic plant-based food. We believe this trend is here to stay, as consumers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets."
Mainstream Vegan Burgers
The Garden Gourmet Incredible Burger Contains Soy and Wheat Protein
Trend Themes
1. Plant-based Meat Alternatives - The rise of plant-based meat alternatives presents an opportunity for disruptive innovation in creating innovative and sustainable plant-based burger options.
2. Mainstream Veganism - The growing popularity of mainstream veganism creates a space for disruptive innovation in developing new vegan products that appeal to a wider audience.
3. Balanced Protein Intake - The increasing focus on balanced protein intake opens doors for disruptive innovation in creating protein-rich plant-based alternatives that satisfy nutritional needs.
Industry Implications
1. Food Industry - The food industry can leverage the trend of plant-based meat alternatives to develop innovative products that cater to changing consumer preferences.
2. Fast Food Industry - The fast food industry can tap into the mainstream veganism trend by offering vegan burger options to attract health-conscious and environmentally-conscious consumers.
3. Agriculture Industry - The agriculture industry has the opportunity to adapt to the balanced protein intake trend by exploring sustainable farming practices and investing in the production of plant-based protein sources.