Trend Hunter CEO Jeremy Gutsche's second book, Better and Faster, Convergence is introduced as one of the patterns of opportunity that has the potential to increase your odds of winning in business.
The best crossover ideas are formed by taking a look at emerging trends and capitalizing on more than one of them at once. One of the examples that can be found in Better and Faster is the integration of GPS technology by Nike. While this was first introduced with the Nike Sportsband and Nike+iPod, the next iteration for Nike was to launch the Nike+Running app, which combined tracking with GPS technology and social sharing.
Dive deeper into Convergence and five more patterns of opportunity by ordering a copy of Better and Faster HERE.
Increase Your Odds
Better and Faster Reveals Business Opportunities in Convergence
Trend Themes
1. Convergence - Disruptive innovation opportunity: Explore cross-pollination of emerging trends to create innovative products or services.
2. Integration of GPS Technology - Disruptive innovation opportunity: Combine GPS technology with other features to create enhanced user experiences.
3. Social Sharing - Disruptive innovation opportunity: Incorporate social sharing capabilities into products or services for increased engagement and virality.
Industry Implications
1. Sports and Fitness - Disruptive innovation opportunity: Use emerging technology like GPS to enhance sports and fitness products or services.
2. Mobile App Development - Disruptive innovation opportunity: Develop mobile apps that integrate GPS technology and social sharing functionalities.
3. Consumer Electronics - Disruptive innovation opportunity: Integrate GPS technology into consumer electronics for improved functionality and user experiences.