Trend Hunter CEO Jeremy Gutsche's second book, Better and Faster, Convergence is introduced as one of the patterns of opportunity that has the potential to increase your odds of winning in business.
The best crossover ideas are formed by taking a look at emerging trends and capitalizing on more than one of them at once. One of the examples that can be found in Better and Faster is the integration of GPS technology by Nike. While this was first introduced with the Nike Sportsband and Nike+iPod, the next iteration for Nike was to launch the Nike+Running app, which combined tracking with GPS technology and social sharing.
Dive deeper into Convergence and five more patterns of opportunity by ordering a copy of Better and Faster HERE.
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