Home decor and furniture retailer Yogibo is setting a precedent for other retailers as the first certified sensory inclusive retail chain in collaboration with KultureCity. As Yogibo's furniture is known for its soothing benefits, the stores are offering sensory bags to provide a positive shopping experience for the autism and sensory community. As well as outfitting its stores with seating areas featuring soothing seating areas, Yogibo is committed to training staff to provide supportive experiences.
Since stores can be places that are busy and overwhelming, especially during the holiday season, this initiative helps to offer greater support for those with sensory processing disorders and their families.
As of March 2020, every US Yogibo store is set to be certified as sensory inclusive.
Sensory Inclusive Retail Chains
Yogibo's Experience Supports the Autism & Sensory Community
Trend Themes
1. Sensory Inclusive Retail - Opportunity for retailers to cater to the autism and sensory community by providing sensory bags and soothing seating areas.
2. Certified Sensory Inclusive Chains - Potential for other retail chains to follow Yogibo's lead and become certified sensory inclusive, offering supportive experiences for individuals with sensory processing disorders.
3. Supportive Staff Training - Demand for training programs to educate retail staff on how to provide supportive experiences and accommodation for customers with sensory processing disorders.
Industry Implications
1. Home Decor and Furniture Retail - Disruptive innovation opportunities to design furniture and retail environments that are specifically tailored to provide a comfortable and inclusive experience for individuals with sensory processing disorders.
2. Retail - Opportunity for retailers in various sectors to implement sensory inclusive practices and cater to the needs of customers with sensory processing disorders.
3. Training and Education - Disruption in the training and education industry to develop programs and resources that educate retail staff on how to provide supportive experiences for customers with sensory processing disorders.