This lengthy campaign by Versace is the epitome of the drive for inclusive fashion. The image that shows 54 models in a linear arrangement is taken by American photographer Steven Meisel. The photo is geared toward symbolizing the brand and representing 'The Clans of Versace' — a stylish group that is not only comprised out of the label's immediate team but also of the consumers, the fans, the friends, the models and so on.
The inclusive fashion ad is meant to promote the upcoming offerings for the Fall/Winter 2018 season. The lengthy photograph boasts well-styled, pattern-rich and color-accented garments that have a refined and chic presence.
Versace's inclusive fashion ad openly welcomes consumers to its family and ultimately makes the Fall/Winter 2018 collection accessible to everyone.
Photo Credits: Steven Meisel
Lengthy Advertising Imagery
Versache Promotes Inclusive Fashion with the 'Longest-Ever' Ad Image
Trend Themes
1. Inclusive Fashion - The lengthy campaign by Versace is an opportunity for fashion brands to promote inclusivity through visually appealing imagery.
2. Linear Arrangement Advertising - Versace's linear arrangement of models in their ad image presents an opportunity for brands to create unique and visually striking advertising campaigns that stand out from traditional formats.
3. Pattern-rich and Color-accented Fashion - The Fall/Winter 2018 collection showcased by Versace is an opportunity for fashion brands to push bold pattern and color choices to create striking and memorable collections that resonate with consumers.
Industry Implications
1. Fashion - The inclusive and visually appealing advertising campaign by Versace represents an opportunity for fashion brands to showcase the diversity of their offerings and promote inclusivity.
2. Advertising - Versace's unique linear arrangement of models in their ad image presents an opportunity for advertising agencies to create visually striking campaigns that break away from traditional format limitations.
3. Photography - The visually appealing and high-quality imagery presented in Versace's ad campaign represents an opportunity for photographers to push the boundaries of advertising photography and create more visually stunning campaigns.