There are a number of designated drop-off depots where used batteries may be recycled, but they are often few and far between—as such, Refind Technologies developed a handy in-store machine that is much easier to access.
Although many batteries unfortunately end up in the garbage, Refind Technologies introduced a new kind of battery recycling machines that works in a similar way to a recycled bottle collector. What makes the machine particularly noteworthy is that it offers store discounts based on the number of batteries that are returned.
One of the largest supermarket chains in Norway, Coop Norway, is now using the "reverse vending machine" to reward consumers for safely disposing of used batteries. As it stands, the system offers 1 krone (equivalent to about 12 cents) for every battery.
Coupon-Dispensing Battery Collectors
This In-Store Machine Trades Discounts for Used Batteries
Trend Themes
1. In-store Recycling Machines - There is an opportunity to create a network of in-store machines that offer rewards for recycling, with batteries as just one of the waste items targeted.
2. Reverse Vending Machines - Innovation opportunities exist to expand the use of reverse vending machines to offer rewards not just for battery recycling, but for other recyclable waste items as well, such as plastic bottles and aluminum cans.
3. Sustainable Retail - Retailers can differentiate themselves and create new revenue streams by adopting more sustainable practices and offering discounts to consumers who participate in recycling programs.
Industry Implications
1. Retail - Retailers can utilize in-store recycling machines and sponsor recycling rewards programs to engage customers and promote product sustainability.
2. Environmental Services - Companies that specialize in waste management and recycling can develop and market reverse vending machines to retailers and other organizations, creating new revenue streams in the process.
3. Clean Energy - Companies that work in clean energy, such as solar or wind power, can explore ways to integrate battery recycling programs into their operations to reduce waste and promote sustainability.