'In Others' Words' is a photo series which depicts people with words scrawled all over their naked bodies. The series is the work of Brooklyn-based photographer Lauren Renner.
The bodies of the nude subjects are covered with labels -- both flattering and negative -- that others have used to describe them. The words are scrawled on their bodies by the other subjects, who are total strangers. Renner asked the subjects to write the words on each other's bodies to make the process an exercise in understanding vulnerability, knowing oneself and transcending labels. The subjects write on each other to simulate the act of labeling people.
This way, the subjects are not only physically vulnerable because of their nudity, but are also emotionally vulnerable as they permit total strangers to write on them.
In Others' Words is on display at the JANGEORGe Gallery in East Hampton, New York till the end of August 2014.
Nude Label Photography
'In Others' Words' Depicts Nude People with Words Written on Their Bodies
Trend Themes
1. Body Labeling Art - The trend of using the human body as a canvas for thought-provoking and emotional messages provides opportunities for creative agencies to develop experiential marketing campaigns.
2. Vulnerability Experiences - The trend of creating experiences that challenge individuals to embrace vulnerability creates opportunities for life coach and personal development industries to create unique market offerings.
3. Reverse Perception Photography - The trend of using reverse perception photography to stimulate reflection and social awareness creates opportunities for art galleries and marketing agencies to collaborate on thought-provoking campaigns.
Industry Implications
1. Art Galleries - 'In Others' Words' and similar exhibits open up opportunities for art galleries to collaborate with artists in the creation of experiential and thought-provoking exhibits.
2. Marketing and Advertising - The trend of using the human body as a canvas in art provides opportunities for marketing and advertising agencies to create impactful campaigns that resonate with consumers on an emotional level.
3. Personal Development - Experiences like 'In Others' Words' provide a unique opportunity for the personal development industry to develop workshops and retreats centered around vulnerability and self-awareness.