The Ice Spice In Ha Mood perfume has been announced as a new fragrance from the hip-hop artist through Revlon that brings her artistic style to an eau de parfum spray. The perfume is reported to have a floral, fruity amber profile with notes of Queen Royale Accord along with pear, wild raspberry, rose, plum blossom, magnolia, vanilla absolute and amber. The packaging embraces a soft, feminine aesthetic that's positioned to complement Ice Spice's public persona with a focus on pink hues throughout.
The Ice Spice In Ha Mood perfume will be launched for sale during a TikTok Shop Live by the artist herself, which will be the first time a celebrity has co-hosted a live showing event on the platform through Ulta Beauty's channel.
Expressive Songstress Perfumes
The Ice Spice In Ha Mood Perfume Will Arrive on TikTok Shop Live
Trend Themes
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Celebrity-led Social Commerce — Artist-hosted livestream launches blend fandom, entertainment and instant purchasing, creating space for beauty brands to convert cultural attention into direct retail demand.
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Persona-driven Fragrance Design — Fragrances built around a public figure’s aesthetic and identity transform scent into an extension of personal branding and fan affiliation.
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Live Beauty Drops — Time-bound product debuts on social shopping platforms introduce scarcity, interactivity and creator presence as new drivers of premium beauty engagement.
Industry Implications
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Fragrance — Celebrity-coded scent profiles and expressive packaging expand perfume beyond traditional olfactory positioning into lifestyle-led identity products.
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Beauty Retail — Retailers using livestream channels with high-profile talent gain new formats for discovery, storytelling and conversion outside conventional e-commerce flows.
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Social Media Commerce — Platform-native shopping events tied to entertainment figures signal a shift toward content-first retail ecosystems where engagement and checkout occur together.