Paris Fashion Week is officially here, and In Gold We Trust has launched a pop-up shop to give consumers a sneak peek of its Spring/Summer 2020 collection. The international brand is Amsterdam-based and focuses on unisex streetwear for adults and children. It was founded by brothers Eric and Victor Franzel.
The collection includes joggers, jeans, pants, sweaters, puffer jackets, t-shirts, and scarves. In usual keeping, the apparel is all adorned with the brand's logo 'In Gold We Trust' in block text. The line takes a new approach to old-school streetwear with fashion-forward design elements. The collection includes unique silhouettes that revamp classic cuts in a variety of different washes.
The pop-up event can be found at 130 Rue de Turenne, Paris from June 18-23
Fashion-Forward Grunge Apparel
In Gold We Trust Launched a Pop-Up Shop at Paris Fashion Week
Trend Themes
1. Unisex Streetwear - Opportunity to create inclusive and gender-neutral fashion lines that appeal to a diverse consumer base.
2. Fashion-forward Design - Opportunity to explore innovative design elements and reimagine classic cuts for a more modern and stylish appeal.
3. Pop-up Shops - Opportunity to create temporary retail spaces that offer exclusive access to new collections, generating excitement and a sense of urgency among consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunities include incorporating unisex streetwear and fashion-forward design elements into existing retail offerings.
2. Apparel Manufacturing - Opportunity to explore unique and experimental silhouettes, as well as collaborate with designers to create fashion-forward collections.
3. Event Planning - Opportunity to organize pop-up shops and exclusive events to showcase new collections and engage with fashion-conscious consumers.