In order to improve in-car safety for drivers, Toyota decided to deliver a '"Sirious" Safety Message to distracted drivers.
Knowing that constant phone use threatens the lives of people every day, Toyota created a radio ad that is capable of having Siri disable some of the most distracting features on a phone. The radio ad includes a message that says "Hey Siri," which begins a dialogue with the AI that results in the activation of airplane mode on the device. All of these voice prompts are carried out completely hands-free without human interaction, leaving a driver free to focus on the road ahead of them.
The unique road safety radio ads from Toyota are currently running in Sweden, especially during periods of rush hour traffic.
Assistive Safety Ads
Toyota Promotes In-Car Safety with the Help of Siri
Trend Themes
1. Hands-free Assistive Technology - Developing more voice-activated technologies that can help prevent accidents, improve safety, and save lives in different contexts.
2. Innovative Radio Ads - The use of technology in advertising is an untapped resource for brands with a powerful message they want to share.
3. Distracted Driving Awareness - Designing and implementing campaigns that educate drivers on the dangers of distracted driving and promote safe practices on the road.
Industry Implications
1. Automotive - Opportunity to integrate more hands-free features into vehicles, such as voice-activated dashboards and safety alerts.
2. Advertising - The potential to leverage technology to create more interactive and effective advertisements that resonate with customers.
3. Public Safety - Developing messaging campaigns, public service announcements, or products that raise awareness about common risks, such as distracted driving, and promote safer habits.