Designer Virgil Abloh introduces the latest OFF-WHITE Cruise 2019 collection entitled 'Impressionism.' To showcase the new range, the streetwear label set out to the great outdoors for its lookbook shoot. The new Cruise 2018 Impressionism capsule is emphasized by a wide range of styles that take on all-over print details. The collection is comprised of a series of t-shirts, button-down shirts, sweaters, shorts, trousers, and a selection of outerwear. There are also accessories including caps, socks, scarves, and bags.
A highlighting detail of the new collection is the series of denim pieces that have paint accenting details that are further emphasized with its tie-dye effects. The upcoming OFF-WHITE Cruise 2019 Impressionism collection will be dropping later this year.
Paint-Accented Streetwear
Virgil Abloh Drops the OFF-WHITE Cruise 2019 Impressionism Collection
Trend Themes
1. Denim-accented Streetwear - Opportunity for disruptive innovation in the streetwear industry by incorporating paint and tie-dye effects on denim pieces.
2. All-over Print Streetwear - Opportunity for disruptive innovation in the streetwear industry by creating styles with all-over print details.
3. Outdoor-inspired Lookbooks - Opportunity for disruptive innovation in the fashion industry by showcasing collections in the great outdoors for lookbook shoots.
Industry Implications
1. Fashion Industry - The fashion industry can explore disruptive innovation opportunities by incorporating paint and tie-dye effects on denim pieces, creating styles with all-over print details, and showcasing collections in the great outdoors for lookbook shoots.
2. Streetwear Industry - The streetwear industry can explore disruptive innovation opportunities by incorporating paint and tie-dye effects on denim pieces and creating styles with all-over print details.
3. Photography Industry - The photography industry can explore disruptive innovation opportunities by offering outdoor lookbook shoot services for fashion brands.