Following the successful launch of its Impossible Whopper earlier this year, Burger King has begun testing out three other plant-based burger options: the Impossible Whopper Jr., Impossible Burger, and Impossible Cheeseburger.
Much like the Impossible Whopper, Burger King's new plant-based burger swap the regular beef patties for the vegan-friendly Impossible patties. The Impossible Whopper Jr. pairs the Impossible patty with fresh tomatoes, lettuce, white onions, ketchup, mayo, and pickles. On the other hand, the Impossible Burger is served with crinkle-cut pickles, mustard, and ketchup, while the Impossible Cheeseburger features the same toppings and a slice of cheese.
The new plant-based burger trio and currently be found at 180 Burger King test locations across Wisconsin, Iowa, Georgia, New York, and Ohio.
Plant-Based Burger Trios
Burger King is Testing an Impossible Whopper Jr. and 2 Other new Burgers
Trend Themes
1. Plant-based Burgers - Burger King's testing of new plant-based burger options highlights the growing consumer demand for plant-based alternatives to traditional meat.
2. Vegan Fast Food - The introduction of plant-based burgers at Burger King signals a trend towards more vegan-friendly options in the fast food industry.
3. Regional Testing - Burger King's regional testing of plant-based burger options demonstrates a strategy for gauging market demand and refining offerings before a national rollout.
Industry Implications
1. Fast Food - Fast food chains like Burger King are increasingly exploring plant-based options to meet the changing preferences of health-conscious consumers.
2. Food Delivery - The rise of plant-based burgers in fast food establishments may lead to an increase in demand for food delivery services catering to vegan and vegetarian customers.
3. Food Technology - The development and testing of plant-based meat alternatives by Burger King highlight the ongoing innovation in the food technology industry to create more sustainable and ethical food options.