Remember Eminem's hard-hitting, badass Chrysler ad? The automaker is following up by featuring his mentor with the Imported From Detroit Dr Dre ad.
Chrysler takes a different approach with the Imported From Detroit Dr Dre edition. Instead of featuring the Motor City, the car company takes us to Los Angeles and includes Dr. Dre himself. Much like the Eminem version, the ad has some deep, heavy commentary, only this time it's about earning the good things in life. If you're looking for inspirational advice, this commercial will definitely amp you up, especially with the way it's shot and the beats that blast behind it.
I know that most people are waiting impatiently for Dr. Dre's Detox to come out, but for now, just enjoy this ad.
Cruising Rapper Commercials
Imported From Detroit Dr. Dre Ad Gives Chrysler Street Cred
Trend Themes
1. Automotive Advertising - Creating impactful commercials that feature influential artists to promote vehicles.
2. Celebrity Endorsements - Leveraging the popularity and credibility of celebrities to enhance brand image and resonate with target audiences.
3. Urban Marketing - Highlighting the cultural identity of cities to appeal to specific demographics and create a sense of authenticity.
Industry Implications
1. Automotive - Collaborating with musicians and utilizing their influence in marketing campaigns to attract the attention of car buyers.
2. Entertainment - Exploring opportunities for promoting products through celebrity endorsements, leveraging their fan base and market influence.
3. Advertising and Marketing - Developing creative strategies to connect with urban consumers and tap into cultural identities for successful campaigns.