Heading into cold and flu season, health-conscious consumers are looking for immunity drinks that boast the ability to share functional benefits to support the body's systems. AMARUMAYU is introducing two new immunity beverages that share potent ingredients like Buriti and Camu Camu superfruits from the Peruvian Amazon.
The Apple & Camu Camu beverage is hydrating, free from preservatives and no added sugar, plus it shares a naturally bright color. There's also the Apple, Buriti and Cocona flavor, which boasts a fresh and exotic flavor.
The new line of immunity-boosting Superfruit Juices is mindfully created to mitigate climate change and prevent the deforestation of the Amazon. As such, AMARUMAYU uses a regenerative approach and only uses fruit from trees that have not been cut down in order to support and preserve the natural ecosystems.
Amazonian Superfruit Juices
AMARUMAYU's Immunity Drinks Share the Benefits of Buriti & Camu Camu
Trend Themes
1. Immunity Drinks - Opportunity for developing beverages that offer functional benefits to support the body's immune system during cold and flu season.
2. Superfruit Juices - Disruption potential in creating juices that utilize potent and exotic ingredients like Buriti and Camu Camu superfruits from the Peruvian Amazon.
3. Regenerative Approach - Developing products that have a positive impact on the environment, such as using a regenerative approach to mitigate climate change and prevent deforestation.
Industry Implications
1. Beverage Industry - Opportunity for innovation in the beverage industry by introducing immunity drinks with functional benefits and unique ingredients.
2. Health and Wellness Industry - Potential for disruption in the health and wellness industry by offering products like superfruit juices that promote immune support and utilize exotic ingredients.
3. Sustainable Agriculture Industry - Opportunity to disrupt the sustainable agriculture industry by adopting a regenerative approach and preserving natural ecosystems while sourcing ingredients for products.