Just in time for cold and flu season, Momeez Choice is moving into the immune support category with its all-new Immuniteez pops. The functional lollipops help to bolster the immune system in a great-tasting way in the form of pops that are USDA certified organic, non-GMO, gluten, dairy and nut-free.
The elderberry pops are packed with vitamins and minerals, and they offer an alternative to the daily immune support supplements that kids are often resistant to taking. The elderberry-flavored pops are being introduced at a time when many parents are taking extra preventative measures to support family health.
This new lollipop product joins other simple solutions from Momeez Choice like the Lolleez organic throat soothing pops and the Tumeez organic tummy soothing pops for kids.
Immune Support Lollipops
The Immuniteez Pops Share the Benefits of Vitamins & Elderberry
Trend Themes
1. Functional Lollipops - There is potential for other brands to explore functional candy as a way to offer health-boosting benefits in a fun and tasty way.
2. Elderberry Supplements - Elderberry is a rising star in the world of immune support and presents an opportunity for companies to develop elderberry-based products.
3. Organic Supplements - As more consumers choose organic and healthy options, there is a growing demand for natural and organic supplements.
Industry Implications
1. Candy Industry - Candy manufacturers can explore the functional candy trend to offer a healthier option for consumers.
2. Supplement Industry - Companies in the supplement industry can develop elderberry-based products or other natural and organic supplements that tap into the health-conscious consumer market.
3. Health Food Industry - The demand for natural and organic supplements in the health food industry is growing, presenting an opportunity for companies to offer healthy and sustainable options.