Imbue, the "UK-based sustainably sourced vegan haircare line focusing on catering to the needs of the curly coily 3A- 4C hair community," recently announced its natural hair products will be offered at Target throughout the US.
The Imbue line boasts three hero products: the Curl Liberating Sulphate Free Shampoo, the Coil Rejoicing Leave In Conditioner, and the Curl Empowering Crème Gel. The first product is a curl-friendly shampoo that offers gentle yet effective cleansing. The second offering detangles, defines and deeply moisturizes tight 4A-4C coils. The last haircare item offers a flake-free medium hold, while it also works to soften and hydrate strands. Moreover, all Imbue's products are free from oil-based silicones, parabens, drying alcohols, and drying alcohols.
Sustainably Sourced Vegan Haircare
UK Hair Brand Imbue Launches at Target Across the U.S.
Trend Themes
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Sustainably Sourced Haircare — Creating haircare products using sustainable and cruelty-free ingredients.
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Catering to Curl Types 3A-4C — Designing haircare formulas that cater to the unique needs of curly hair types.
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Free From Harmful Chemicals — Developing haircare products without harmful ingredients such as parabens and drying alcohols.
Industry Implications
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Haircare — Haircare brands can innovate by incorporating sustainable and cruelty-free ingredients in their formulas.
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Beauty — Beauty companies can create products specifically for curly hair types catering to their unique needs.
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Retail — Retail stores can increase their selection of ethical and sustainable haircare products.