Italian spirits maker Illva Saronno has announced the launch of Engine, a craft organic gin brand that borrows its bottle design from old-school oil cans.
The new brand, which aims to pay tribute to Italian heritage, was founded by Paolo Dalla Mora, a former spirits and fashion consultant. The spirit itself is a Piedmont-based London dry gin, but the botanicals used to create its sophisticated flavor profile were taken from several regions throughout Italy. For example, the gin includes juniper from Tuscany, damask rose and sage from Piedmont, licorice roots from Calabria, lemons from Sicily, and mineral water from the Alps.
"Engine is, in fact, the first gin in a tin container, and with its strong, decisive spirit, it radically contrasts with a gin aesthetic which instead is becoming increasingly limpid, pure, and clean," said Dalla Mora in a recent press statement.
Oil Can-Inspired Gin Bottles
Illva Saronno Has Launched a Craft Gin Brand Called Engine
Trend Themes
1. Vintage-inspired Gin Packaging - There is an opportunity for craft gin brands to differentiate themselves through unique and memorable packaging designs that tap into consumers' nostalgia.
2. Regional Botanicals in Spirits - Incorporating unique and locally-sourced botanicals in the production of spirits can create a distinctive flavor profile that appeals to consumers seeking artisanal and authentic experiences.
3. Bold and Contrasting Branding - In a crowded market, brands that disrupt the traditional aesthetic of a product category by utilizing bold and contrasting branding and packaging can stand out and generate interest among consumers.
Industry Implications
1. Craft Gin - Craft gin brands can use regional botanicals and vintage-inspired packaging to create an artisanal and unique product that differentiates themselves from mainstream gin brands.
2. Alcoholic Beverage Packaging - Packaging designers and manufacturers can explore new and creative ways of packaging alcoholic beverages to cater to the growing demand for visually striking and memorable product packaging.
3. Organic and Sustainability-focused Spirits - There is an opportunity for organic and sustainability-focused spirit producers to incorporate unique and locally-sourced botanicals in their products while utilizing environmentally-friendly packaging materials and production methods.