Koleston's ads always merit a second look; they're so creative, and they're also award-winning. At first glance, this photo looks like an image of a very full pair of cherry red lips. The ad is for Koleston Hair Colours, so it makes sense that when you take a closer look, the image is actually of someone's scalp, and the part of the lips is actually the parting in the hair.
Not only is it clever, but the ad is aesthetically appealing; it's the type of image you could image someone hanging on their wall.
Illusionads
Koleston Hair Colours Lips
Trend Themes
1. Creative Advertising - The trend of using creative and visually engaging advertising campaigns is on the rise, offering opportunities for brands to capture consumers' attention in unique ways.
2. Optical Illusion Marketing - Utilizing optical illusions in marketing materials is becoming a popular trend, providing businesses with the ability to create memorable and thought-provoking visuals.
3. Reimagining Traditional Imagery - The trend of incorporating unexpected elements into familiar images is gaining traction, allowing brands to surprise and captivate audiences with their unconventional approach.
Industry Implications
1. Advertising - The advertising industry can embrace creative and visually engaging campaigns to stand out in the crowded market and achieve brand recognition.
2. Beauty and Personal Care - The beauty and personal care industry can leverage optical illusion marketing to create captivating packaging and marketing materials that attract and retain customers.
3. Design and Photography - The design and photography industry can explore reimagining traditional imagery to push the boundaries of creativity and captivate clients with their unique artistic vision.