In North America, IKEA USA is the go-to brand for many students who are entering college, and its Perfect ad is able to reflect that fact.
The commercial shows a student as she quickly rearranges the furniture in her dorm room, and makes sure the space is as neat as possible. As she's arranging furniture, IKEA's pricing pops up on the various items the student is looking at, or rearranging. At the end of the commercial, a fellow student comes into the room, revealing that it was him she was fixing her room up for, and the two of them are shown studying together.
IKEA USA's 'Perfect' ad is able to capture the small rituals that college students go through, creating a realistic commercial that still captures viewer attention.
Dorm Life Commercials
IKEA USA Released a Commercial in a College Dorm Setting
Trend Themes
1. College Dorm Room Interior Design Trends - Opportunity for furniture design companies to create multi-functional and adaptable furniture pieces catering towards college dorm rooms.
2. Integrated Product Placement Ads - Opportunity for brands to integrate pricing information into advertisements through augmented reality technology.
3. Realistic Advertising Campaigns - Opportunity for companies to create relatable and authentic ads that accurately capture the target audience's lifestyle and habits.
Industry Implications
1. Furniture Design - Companies can create innovative furniture pieces catering towards the needs of college students living in dorms while considering their space limitations.
2. Marketing and Advertising - Brands can use augmented reality technology to integrate pricing information into their marketing campaigns to enhance the viewers' experiences.
3. Consumer Goods - Companies can produce relatable advertising campaigns that accurately reflect their target audience's lifestyles and habits to increase brand loyalty and sales.