IKEA has been showing off its creative chops lately, what with the recent launches of its VIP airport lounge and store-branded beer, and now it has released a funny commercial for the IKEA textiles campaign, which promotes the brand's catalog of textiles and fabrics as well as furniture.
The IKEA textiles campaign comprises a hilarious commercial that features a family living in a world where textiles and fabrics don't exist. The man has to wear a suit made of cardboard while the woman's dress is made out of dinner plates. They have to sit on chairs composed of cacti and cloak themselves in bathrobes made of grass while their baby is wrapped in leaves. The words at the end of the commercial read, "Life is hard without textiles. A little bit of softness can change your world."
This funny ad, which helps to remind consumers that IKEA is not just about furniture -- it's about fabrics and textiles too -- was a joint effort by McCann-Erickson New York and Olivier Babinet from Paranoid.
Curious Cardboard Clothing
IKEA Textiles Campaign Focuses on Textiles, Not Furniture
Trend Themes
1. Creative Textile Campaigns - Opportunity for brands to showcase the versatility and functionality of textiles in unconventional ways.
2. Promoting Textile Awareness - Opportunity to educate consumers about the importance of textiles and their impact on daily life.
3. Multifunctional Furniture and Textiles - Opportunity to design furniture and textiles that serve multiple purposes and adapt to different needs.
Industry Implications
1. Home Furnishings - Disruptive innovation opportunity for furniture brands to incorporate textiles as an integral part of their product offerings.
2. Fashion - Opportunity for fashion brands to collaborate with furniture retailers and explore creative ways to incorporate textiles into their designs.
3. Advertising and Marketing - Opportunity for agencies and marketers to create compelling campaigns that highlight the importance and versatility of textiles in everyday life.