The IKEA Tarot is not a thing thanks to Brooklyn-based creative Akiva Leffert. The handmade product is, without a doubt, going to stir interest among consumers as it references a well-known brand that has inserted itself in the home of many in a playful and interactive manner. In other words, Akiva Leffert is successful in "turning [one's] physical reliance on the Swedish giant into a spiritual one."
The IKEA Tarot depicts various scenarios that open themselves to spiritual contemplation. Instead of traditional symbology — think Wands, Pentacles, Swords, and Cups, the IKEA Tarot "predicts [one's] fate [with] more relatable sofas, lamps, dowels, and Allen keys."
Akiva Leffert's clever invention is on sale on Etsy and it has already been identified as a bestseller on the platform.
Photo Credits: Etsy (HundredArmedSweater)
Furniture Brand Tarot Decks
The IKEA Tarot is Designed by Brooklyn-Based Akiva Leffert
Trend Themes
1. Branded Tarot Decks - Creating tarot decks that incorporate well-known brands offers a unique and playful way to engage consumers spiritually.
2. Personalized Spiritual Experiences - Replacing traditional tarot symbology with relatable objects allows individuals to connect on a deeper level with their spiritual contemplation.
3. Handmade Products on Etsy - The success of the IKEA Tarot as a bestseller on Etsy highlights the market demand for unique and artisanal offerings.
Industry Implications
1. Home Furnishings - The furniture industry can explore the incorporation of branded tarot decks to enhance consumer engagement and create innovative spiritual experiences.
2. Spirituality and Wellness - The spirituality industry can embrace the trend of personalized tarot decks to provide individuals with unique and relatable spiritual contemplation tools.
3. Ecommerce Platforms - Etsy and similar platforms can further support the growth of handmade and niche products by featuring and promoting innovative offerings like the IKEA Tarot.