Selki Alimam took the IKEA man, the one that appears in the self-assembled furniture brand's instruction manuals, and re-imagined the black and white logo as different characters from pop culture. This includes The Flinstones, The Simpsons, Teenage Mutant Ninja Turtles, The Smurfs and Spongebob Squarepants. Based out of Uppsala, Sweden, the graphic designer even created a minion version from Despicable Me.
According to Alimam's website, the IKEA Man series used the man's outline as a template and used that to represent different cartoons "through the limits of symbol" while still maintaining its original vibe. The chosen cartoon characters were some of the artist's favorites .
Alimam specializes in digital art, editorial work, illustration, typography and web design.
Re-Imagined Logo Illustrations
Selki Alimam's IKEA Man Portrays Him as Different Cartoons
Trend Themes
1. Character Logo Re-imaginations - The trend of re-imagining iconic logos as different characters from popular culture opens up opportunities for creative brand collaborations and merchandise partnerships.
2. Nostalgic Pop Culture References - The trend of incorporating nostalgic pop culture references in brand logos allows for connecting with consumers on an emotional level and evoking feelings of nostalgia and familiarity.
3. Symbolic Representation in Logo Designs - The trend of using symbols and outlines to represent different ideas or concepts in logo designs offers opportunities for conveying deeper meanings and storytelling through branding.
Industry Implications
1. Graphic Design - In the graphic design industry, professionals can explore the trend of re-imagining logos as different characters to offer unique branding solutions and stand out from competitors.
2. Merchandising - In the merchandising industry, companies can leverage the trend of incorporating pop culture references in logos to create licensed merchandise that resonates with fans and collectors.
3. Advertising and Marketing - In the advertising and marketing industry, professionals can capitalize on the trend of symbolic representation in logo designs to create compelling visual campaigns that communicate brand values and messages effectively.