With consumers still buzzing about the royal wedding that took place on May 19th between Prince Harry and Meghan Markle, many brands have decided to take advantage of all the hype by paying homage to the beloved couple, and this IKEA chair ad is the perfect example.
The print ad promotes the Swedish furniture company's 'Harry' chair, which is a simple dining chair that's made from birch wood and has a cream-hued material that overlays the base of the design. With this, IKEA is able to resurface the design by playing on its name, with its witty ad stating, "Don't worry, Harry is still available." Along with this caption is an image of the chair, as well as its design description and price.
The Harry chair is currently available from IKEA online and in-store.
Royal-Referencing Chair Ads
This IKEA Chair Ad Plays on Harry and Meghan's Recent Wedding
Trend Themes
1. Royal-wedding-inspired Ads - Brands are capitalizing on the popularity of the royal wedding by creating ads that reference the event and its key elements.
2. Name-related Advertising - Companies are using clever wordplay with their product names to create engaging and attention-grabbing advertisements.
3. Celebrity-promoted Product Marketing - Brands are leveraging the fame and public interest surrounding celebrities to promote their products and generate buzz.
Industry Implications
1. Furniture Retail - The furniture industry can explore opportunities to create products named after popular cultural figures or events to attract consumer attention and generate sales.
2. Marketing and Advertising - Advertising agencies and marketing professionals can develop creative campaigns that tap into current trends and public conversations to increase brand visibility and engagement.
3. Retail and E-commerce - Online and offline retailers can utilize popular cultural moments, such as royal weddings, to create targeted marketing campaigns and increase product sales.